A New Year and New Business Strategy

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NEW ON THE BLOG Now is the Time to Reframe Your Business Strategy Direct competition is no longer the main factor a business should consider in order to remain relevant. A brand’s business strategy must evolve to compete, many times across industries, on the basis of customer experience. Read Employ These 10 SEO Tactics to Improve Brand Reputation Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management for the marketing function. Learn 10 search engine optimization (SEO) techniques you can employ to assist in proactively building and maintaining a positive brand reputation. Read NEW WEBSITE DESIGN CLIENT Arcadia at Sewanee We are excited to welcome a new website client onboard: Arcadia at Sewanee! Arcadia is a 501(c)3 dedicated to serving older adults in a future residential living community with services that: encourage active, healthy living; respect each individual's dignity, rights and independence; value ongoing educational, artistic and community service offerings; and offer opportunities for intergenerational relationships. Stay tuned for the new website, which will link to a strategic survey and showcase the non-profit's board of trustees, current growth plans, and more, in January! Stay Current CLIENT HIGHLIGHTS Sand Dunes Real Estate Unit 804 at Sterling Shores in Destin, FL is a stunning, 3 bedroom, 3 bath condo that offers gorgeous views of the Gulf. Fully renovated in 2021, this luxury unit has newer A/C units and hot water heaters installed in 2016. The condo also features a flexible floor plan with a ''lock out'' capability, so it can be used or rented as a 3BR/3BA or as a 2BR/2BA and a separate 1BR/1BA with it's own private balcony and kitchenette. View Listing Inspired Life & Work It's never too late to reinvent yourself and find meaning in a new career. Wharton School of Business writes, “If there’s something you’ve always had a passion for but never pursued, you owe it to yourself to revisit that calling… Building a career in a field for which you have a genuine interest can transform your life.” Read the latest blog for real-life examples of resilience and reinvention later in life - and, remember, work does not have to be a four-letter word! Read JC’s Gourmet JC’s Gourmet’s patrons at the weekly Seaside Farmers Market made 2022 a great one for Dog-Harmony! In December, they collected $48 in donations for their furvorite 501(c)3 non-profit, and this brought the 2022 year-to-date total to $436 dollars. These donations directly support Dog-Harmony's humane education and responsible dog ownership programs for kids, as well as its therapy dog teams visiting HCA Florida hospitals! Donate Baird Dental Business Concepts Exceed Your Patients' Expectations Every Single Time! Bring your dental team to Sandy's seminar, "5 Stars are Earned, Not Given," and learn tools, tips, systems, and processes to implement in your practice. CE credit available. Learn More Robin’s Bikes & Fitness The new Specialized Diverge E5 is an outstanding gravel bike - and Robin has it in a great color, too! This is an ideal bike for a casual spin on gravel back roads - or for participating in your first gravel race. According to Specialized, "It's quite simply the fastest, most capable - and just maybe the most fun - alloy bike we've ever made, delivering a ride that's quick and lively, but stable and confidence inspiring when the terrain gets rough." Contact Robin Renee Broxson Fine Art “The Best Dog, Ever” is a 40”h x 30”w x 2”d textured acrylic painting on a birch panel. Can you imagine the very best dog welcoming guests into your home or office space? Contact Renee to enquire about this piece or to commission a portrait of your own very best dog. Contact Renee Dog-Harmony After an incredible four-day dogsled trip, which included camping with Canadian Inuit sled dogs in the bitter cold after day trips over frozen lakes and through forested hills in Ely, MN, we had a chance to correspond with one of our Wintergreen Dogsled Lodge guides. Peter Schurke, who is the son of the founder of Wintergreen, Paul Schurke, described the process of caring for and training their large number of these impressive, beautiful, and intelligent working dogs. Read UPCOMING EVENTS Fort Walton Beach, FL - Join us at ECPRO's Lunch & Learn Networking Meeting with guest speaker, Cole Randall, who will focus on corporate social responsibility! Cole has been recognized as a "John C. Maxwell Leadership Certified Team Member" and has trained hundreds of professionals in leadership development. His purpose is to help people see their potential and empower them to reach it. Tickets to attend the luncheon are $20 for members, $25 for guests, and $10 for students. Register Happy New Year! All the best, Christie Solomon, MBA