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Find useful resources here on various business management, public relations, and digital marketing topics that will ELEVATE your business to the NEXT level. You can also sign-up for ELEVATED NEWS to be the first to receive news of our latest blogs.
Marketing to Make Your Audience Happier
Who knew that paid advertising could make us unhappy? Or that only 50% of the people surveyed trusted the advertisements they saw, read, or heard? Business owners should focus on earned and shared media as a cost-effective, long-term marketing strategy that builds trust and makes their audience happier.
Should You Let AI Bots Crawl Your Website?
Business owners are faced with a decision whether to allow ‘AI bots’ to crawl their website data. Because websites are a valuable digital asset that can enhance company value, businesses should carefully consider the opportunities and risks of exposing their data to AI bots.
Failure is an Opportunity
Making reversible, "two-way" door decisions with quick outcomes increases the likelihood of any failure providing opportunities for personal growth, creativity, and innovation.
Get SMARTER
We’re approaching that often daunting time of year for setting annual goals. Whether it’s a financial forecast or a New Year’s resolution, it is important to set achievable, yet challenging, goals and milestones. Get SMARTER in your goal-setting process by anticipating roadblocks and detours on your path to achievement.
The Art of Win-Win Negotiation
Negotiation is an activity that everyone performs, sometimes daily. Two or more parties negotiate because there is a conflict of interest (or interdependent goals) - and the parties believe they can get a better deal negotiating than by simply taking what the other side will give them. We provide five strategies to achieve a win-win outcome in any negotiation.
When Humor is an Effective Tool in Crisis Communications
Humor can be useful in crisis communications - but only in certain situations. In the Journal of Interactive Marketing, researchers defined two types of negative events: defensible and indefensible. The researchers found that humor is only an effective tool in the context of defensible crises.
Monetize Your Squarespace Website
Both small businesses and nonprofits alike should be leveraging their websites as a passive source of income. Your website represents one of your less costly annual expenses - and it provides an opportunity to generate a high return on investment. Learn how your retail-based business can optimize your Squarespace e-store - and keep your inventory in sync with your physical storefront.
Six Reasons to Blog
Developing a quality blog, or a collection of articles that are relevant to your brand and create value for your audience, can offer an organization six opportunities to grow.
Why Outsourcing Your Marketing Makes Sense
Many agencies provide several types of marketing services, which could be as broad in scope as redefining a company’s overall marketing strategy or as narrowly focused as the review of a set of marketing analytics. Learn why outsourced marketing is a strategic advantage and how to structure an ideal partnership with a marketing agency.
Sustainable Procurement: An Ethical Business Practice
Sustainable procurement, as an ethical business practice, supports human rights, reduces carbon footprints, and benefits local communities. Learn more about the role of procurement professionals in driving sustainability initiatives, real-life case studies, and the importance of transparent reporting.
Secrets to a Sustainable Website: Keep it Evergreen
Websites are ecosystems that need continual updates in order to remain relevant and convey the right messaging that supports an evolving brand. To keep a website evergreen, organizations should consistently focus on two key areas: content and design.
Failure Builds Resilience and Antifragility
True resilience means being able to persevere, despite experiencing failure, volatility, or periods of uncertainty. Demonstrating flexibility, optimism, emotional agility, and strong problem-solving skills, truly resilient individuals survive and learn from their setbacks. The antifragile, however, not only survive but thrive because of failure and adversity.
Communication Planning for a Crisis
Every organization needs a Crisis Leadership Team - a key component of effective risk management - made up of the organization’s most capable leaders. A crisis communications strategy is a critical component of an organization’s overall crisis management plan.
Communication is Leadership
Communication skills are essential for leaders to have in their tool kit. Consider five Cs of effective communication to ensure your messaging hits the mark and motivates your team.
Leverage User-Generated Content to Improve Brand Engagement
Incorporating user-generated content (UGC) in social media campaigns can effectively help brands build trust, increase engagement, and create a more authentic connection with their customers.
Now is the Time to Reframe Your Competitive Strategy
Direct competition is no longer the main factor a business should consider critical to remaining relevant. A brand’s business strategy must continuously evolve to compete across industries on the basis of customer experience.
Employ These 10 SEO Tactics to Improve Brand Reputation
Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management (ORM) for the marketing function. Learn 10 SEO techniques you can employ to assist in proactively building and maintaining a positive brand reputation.
Personal Branding is a Self-Investment
Personal branding is an investment in yourself. The time, energy, and currency you put into developing your brand results in opportunities for growth - both personally and professionally. Learn four reasons why it’s worth the investment to develop a successful personal brand.
Becoming a Digital Nomad
Live a life of travel and excitement by becoming a digital nomad. According to Statista, almost half of digital nomads are millennials, but this way of life is desirable to workers of all ages. Guest contributor, Daisy Waithereo Wambua, provides planning recommendations and tips to consider before you quit your desk job and start traveling.
A Message for Dawdlers
Don’t fall into the procrastination paralysis cycle. Learn four strategies you can implement to eliminate the mental roadblock to project completion.
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