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Explore our collection of articles to discover valuable insights on business management, public relations, and digital marketing—all designed to Elevate your business to the Next level. Be sure to subscribe to ELEVATED NEWS and stay ahead with updates on our latest content!

Culture, Marketing Christie Solomon Culture, Marketing Christie Solomon

Trust Your Instincts

Any customer-facing role is at risk of landing a toxic client. Business leaders and marketers must evaluate prospective customers as they would prospective employees during the hiring process. They should assess the individual for cultural fit and identify undesirable personality traits and mannerisms that contradict their organization’s values and growth objectives.

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Culture Christie Solomon Culture Christie Solomon

Change Your Mindset

Our experiences shape and inform our perspectives, opinions, and strategies. Adaptability and willingness to embrace change are essential for individual and enterprise growth. Humility in learning can also give you an edge and reveal opportunities before others recognize one exists.

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Culture Christie Solomon Culture Christie Solomon

The Mighty Matilda

Remembering heroes from our childhood stories can provide a sense of continuity in uncertain times and remind us that we have the power to overcome challenges and achieve our goals. One such character is Roald Dahl’s Matilda, whose determination and resilience remind us that it’s critically important to believe in yourself.

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Culture, Marketing Christie Solomon Culture, Marketing Christie Solomon

Push-To-Talk

On a liveaboard scuba diving trip in the Bahamas, Captain Tim explained the standard two-way radio protocols he encouraged his crew to utilize. Radio communication etiquette has application in any professional land- or sea-based setting.

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Culture Christie Solomon Culture Christie Solomon

Grow Like a Lobster

Sub-par performance chasing spiny lobster for dinner in the Florida Keys prompted further introspection on growth and strategy. Lobsters are a salient reminder that growth happens when you leave your comfort zone.

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Culture Christie Solomon Culture Christie Solomon

Keep Your Mind in the Boat

Inspired by Daniel James Brown’s true story about “The Boys in the Boat” and the leadership traits required for a team to exceed all expectations, I interviewed a former competitive crew coxswain to compare her experience with that of the 1936 Olympic team.

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Culture Christie Solomon Culture Christie Solomon

Failure is an Opportunity

Making reversible, "two-way" door decisions with quick outcomes increases the likelihood of any failure, providing opportunities for personal growth, creativity, and innovation.

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Culture, Strategy Christie Solomon Culture, Strategy Christie Solomon

Get SMARTER

We’re approaching that often daunting time of year for setting annual goals. Whether it’s a financial forecast or a New Year’s resolution, set achievable yet challenging goals and milestones. Get SMARTER in your goal-setting process by anticipating roadblocks and detours on your path to achievement. 

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Culture Christie Solomon Culture Christie Solomon

Failure Builds Resilience and Antifragility

True resilience means being able to persevere despite experiencing failure, volatility, or periods of uncertainty. Demonstrating flexibility, optimism, emotional agility, and strong problem-solving skills, truly resilient individuals survive and learn from their setbacks. The antifragile, however, not only survive but thrive because of failure and adversity.

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Culture Christie Solomon Culture Christie Solomon

A Message for Dawdlers

Don’t fall into the procrastination paralysis cycle. Learn four strategies you can implement to eliminate the mental roadblock to project completion.

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Culture, Strategy Christie Solomon Culture, Strategy Christie Solomon

The Merits of Monotasking

When you receive a phone call and continue working on your current project, you’re probably not doing either activity very well. Successful monotasking, or focusing on one task at a time, requires you to ignore the myriad of distractions around you.

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Culture Christie Solomon Culture Christie Solomon

Find Your Ikigai

Ikigai is the Japanese word that means your purpose for living, or the reason to get up in the morning. According to the Japanese, everyone has an ikigai - you just need to be patient enough to find it.

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Culture, Strategy Christie Solomon Culture, Strategy Christie Solomon

When Your Authentic Self at Work is Inappropriate

Contrary to popular thought, the Economist recently argued that "no one should actually bring their whole selves to work. People are a melange of traits, [many of which] should be kept well away from the workplace." A recent Below Deck Sailing episode provides a humorous reminder of why our colleagues don’t need to know about our authentic Friday night selves.

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Culture, Strategy Christie Solomon Culture, Strategy Christie Solomon

Sled Dogs Exemplify Leadership

Five incredible Wintergreen Canadian Inuit dogs pulling a dogsled were friendly, loving, and docile, but when pulling the sled on the trail, they became determined machines focused on one thing: Pulling. This display of teamwork demonstrated a remarkable display of leadership and teamwork.

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