BLOG

Explore our collection of articles to discover valuable insights on business management, public relations, and digital marketing—all designed to elevate your business to the next level. You can subscribe to ELEVATED NEWS to stay ahead with updates on our latest content!

Strategy Christie Solomon Strategy Christie Solomon

Make Art, Not Content

Big tech may be sinking deeper into internet ‘enshittification,’ but not every platform is following that path. Patreon CEO Jack Conte argues that the internet can still be a place where creativity, community, and genuine human connection come first. By designing algorithms that fund art - not ads - and keeping humans, not engagement traps, in control, platforms can provide a healthier digital ecosystem.

Read More
Strategy Christie Solomon Strategy Christie Solomon

Overcoming Enshittification

Digital platforms that once helped small businesses thrive have become cluttered, noisy, and profit-driven — or what Cory Doctorow calls ‘enshittified.’ But small business owners who give a damn aren’t powerless. Discover practical digital strategies to cut through the noise and keep your marketing authentic, sustainable, and human.

Read More
Strategy Christie Solomon Strategy Christie Solomon

Times of Tariffs: Weathering Trade Turbulence

Tariffs are barriers to international trade. Paid by the importer, tariffs are fees assessed on the value of imported products, including freight and insurance, which increases the cost of importing goods. We provide five strategies businesses can employ to weather tariff policy uncertainty in the U.S.

Read More
Guest Contributions, Strategy Dalip Jaggi Guest Contributions, Strategy Dalip Jaggi

To Build or Buy: The Software Dilemma Businesses Face

When equipping your business with the right software, the decision to build a custom solution or buy an off-the-shelf product can feel like a high-stakes choice. Owners must evaluate critical factors — budget, timelines, technical expertise, and long-term goals — to navigate this pivotal decision and ensure their software strategy aligns with business objectives.

Read More
Culture, Strategy Christie Solomon Culture, Strategy Christie Solomon

Get SMARTER

We’re approaching that often daunting time of year for setting annual goals. Whether it’s a financial forecast or a New Year’s resolution, set achievable yet challenging goals and milestones. Get SMARTER in your goal-setting process by anticipating roadblocks and detours on your path to achievement. 

Read More
Strategy Christie Solomon Strategy Christie Solomon

The Art of Win-Win Negotiation

Negotiation is an activity everyone engages in, sometimes daily. Two or more parties negotiate because there is a conflict of interest, and they believe they can get a better deal by negotiating than by simply accepting what the other side will offer. We provide five strategies to achieve a win-win outcome in any negotiation.

Read More
Culture, Strategy Christie Solomon Culture, Strategy Christie Solomon

The Merits of Monotasking

When you receive a phone call and continue working on your current project, you’re probably not doing either activity very well. Successful monotasking, or focusing on one task at a time, requires you to ignore the myriad of distractions around you.

Read More
Culture, Strategy Christie Solomon Culture, Strategy Christie Solomon

When Your Authentic Self at Work is Inappropriate

Contrary to popular thought, the Economist recently argued that "no one should actually bring their whole selves to work. People are a melange of traits, [many of which] should be kept well away from the workplace." A recent Below Deck Sailing episode provides a humorous reminder of why our colleagues don’t need to know about our authentic Friday night selves.

Read More
Culture, Strategy Christie Solomon Culture, Strategy Christie Solomon

Sled Dogs Exemplify Leadership

Our five incredible Wintergreen Canadian Inuit dogs were friendly, loving, and docile, but when pulling the sled on the trail, they became determined machines focused on one thing: Pulling. These working dogs demonstrated remarkable leadership and teamwork.

Read More