In an era defined by AI, shrinking attention spans, and digital noise, three lessons from journalism offer powerful guidance for modern professionals. From leveraging AI wisely to acknowledging bias and practicing intentional listening, these human skills are becoming more valuable—not less.

Marketing attracts consumers, but customer service is what keeps them coming back. This article explores how thoughtful, human-centered service isn’t just support — it’s strategy. Great customer service builds brand loyalty, fuels word-of-mouth referrals, and differentiates in competitive markets.

Free speech in the American workplace has been a source of legal and cultural tension since the 1970s. Dr. Randy Bobbitt examines the free speech rights—and notable exceptions—affecting public- and private-sector employees in recent years, and recommends ways public relations can help employers navigate this complex landscape.

Big tech may be sinking deeper into internet ‘enshittification,’ but not every platform is following that path. Patreon CEO Jack Conte argues that the internet can still be a place where creativity, community, and genuine human connection come first. By designing algorithms that fund art - not ads - and keeping humans, not engagement traps, in control, platforms can provide a healthier digital ecosystem.

Digital platforms that once helped small businesses thrive have become cluttered, noisy, and profit-driven — or what Cory Doctorow calls ‘enshittified.’ But small business owners who give a damn aren’t powerless. Discover practical digital strategies to cut through the noise and keep your marketing authentic, sustainable, and human.

Preparation, awareness of logical fallacies, and respectful discourse are essential foundations for a debate that builds rather than breaks. Without these elements, disagreements rarely lead to productive outcomes.

Labor Day marks the unofficial end of summer, symbolized by backyard barbecues and beach trips. Beyond the holiday sales and seasonal farewells on the beach, the federal holiday holds a deeper significance: it serves as a day to honor the invaluable contributions and rights of American workers.

Diving in the Red Sea aboard the Aggressor IV was more than a bucket-list experience—it became a masterclass in operational excellence, teamwork, and customer experience.

Building an online community transforms one-time buyers into loyal advocates, creating a ripple effect of engagement, trust, and increased visibility.

A great website is an investment—but it doesn’t have to be made all at once. For smaller organizations, building a site in stages is a smart, scalable strategy that helps manage costs and delivers a quicker return on investment.

Tariffs are barriers to international trade. Paid by the importer, tariffs are fees assessed on the value of imported products, including freight and insurance, which increases the cost of importing goods. We provide five strategies businesses can employ to weather tariff policy uncertainty in the U.S.

Podcasting is a powerful tool for building brand authority, connecting with audiences, and generating new business opportunities. To maximize its benefits, small business owners and podcasters must start by choosing the best host, which has strategic implications for a brand’s website design.

If you’re a business owner or marketer, you’ve probably heard the phrase “Content is King” (or, in our case, Queen 👑). And it’s true—now more than ever. We provide six ways well-crafted content marketing can elevate your business.

For marketers and business owners with an innate sense of their target market and audience, pinpointing their ideal customer isn’t always straightforward. To simplify the process, they should examine their existing customer base and answer the basic questions: who, what, when, where, why, and how.

Any customer-facing role is at risk of landing a toxic client. Business leaders and marketers must evaluate prospective customers as they would prospective employees during the hiring process. They should assess the individual's cultural fit and identify any undesirable personality traits or mannerisms that contradict their organization’s values and growth objectives.

Our experiences shape and inform our perspectives, opinions, and strategies. Adaptability and willingness to embrace change are essential for individual and enterprise growth. Humility in learning can also give you an edge and reveal opportunities before others recognize they exist.

When equipping your business with the right software, the decision to build a custom solution or buy an off-the-shelf product can feel like a high-stakes choice. Owners must evaluate critical factors — budget, timelines, technical expertise, and long-term goals — to navigate this pivotal decision and ensure their software strategy aligns with business objectives.

Remembering heroes from our childhood stories can provide a sense of continuity in uncertain times and remind us that we have the power to overcome challenges and achieve our goals. One such character is Roald Dahl’s Matilda, whose determination and resilience remind us that believing in yourself is critically important.

On a liveaboard scuba diving trip in the Bahamas, Captain Tim explained the standard two-way radio protocols he encouraged his crew to utilize. Radio communication etiquette has application in any professional land- or sea-based setting.

Sub-par performance chasing spiny lobster for dinner in the Florida Keys prompted further introspection on growth and strategy. Lobsters are a salient reminder that growth happens when you leave your comfort zone.