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NEW ON THE BLOG |
| Monetizing Your Squarespace WebsiteBoth small businesses and nonprofits alike should be leveraging their websites as a passive source of income. Your website represents one of your less costly annual expenses - and it provides an opportunity to generate a high return on investment. Learn how your retail-based business can optimize your Squarespace e-store - and keep your inventory in sync with your physical storefront. | |
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CLIENT HIGHLIGHTS |
| Sand Dunes Real EstateCongratulations to Hope Walker-Morgan, REALTOR® on the pending sale of this beautiful 4 bedroom, 3.5 bathroom cottage home in the sought-after Laurel Grove community in Sandestin Golf & Beach Resort! The new owners will enjoy stunning views of the third hole at Raven Golf Club in Sandestin and easy access to both the Gulf of Mexico and Choctawhatchee Bay. | |
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| Renee Broxson Fine Art“Way Down Under” started out as a design Renee didn’t initially like. She collaged over the painting, and when she deconstructed the collage, a face appeared. This acrylic mixed painting measures 16” x 16” on a birch wood panel. | |
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| Slice of 30AStop by after work and join Slice of 30A on Thursdays from 5-8pm at Palm Folly’s taproom in Santa Rosa Beach to enjoy delicious hard seltzers, live music, and their gourmet pizza! Available only for Palm Folly dine-in clientele, pizzas served include their Cheesy Bread, Margherita, and Meat Lover’s Supreme. | |
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| Robin’s Bikes & FitnessAll five of Robin’s team members completed the Leadville 100 mile “Race Across the Sky” in August. Each year, 2,000 racers sign up and an average of 1,800 start with a 75% course completion rate. Robin earned his ninth buckle this year and achieved his second best time, finishing the race in 11 hours and 15 minutes. For two team members, this was their first year competing in this epic mountain trail bike (MTB) race. | |
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| Baird Dental Business ConceptsSuper glue is a remarkable substance that permanently binds different objects together. What has that got to do with dentistry? Everything! Dental practices have many separate, moving parts that must be combined to produce a smooth-running, patient-friendly, health-oriented, and productive business. What is the common factor encompassing all these moving parts? Communication that creates patient advocates, referrals, rave reviews, and sustainable practice success. Customer service can be your strongest competitive advantage! | |
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| Sewanee Children’s CenterSCC started the new academic year on August 7 after busy, successful summer camp sessions. The school and its students are excited to have the beautiful, recently renovated playground to enjoy this year! | |
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| Housing HubHousing Hub is hosting the complimentary 2023 Housing Summit at Mountain T.O.P on September 7 (virtual) and 8 (in-person). The summit brings together a diverse group of stakeholders from various sectors to discuss a roadmap to address substandard housing in the South Cumberland Plateau in TN. The agenda includes roundtable discussions, keynote speakers covering the regional state of housing, housing and health, and climate resilience - all focused on the most vulnerable populations. | |
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| Driftwood Adventure TreksDiscover Japan Through a Different Lens. This tour starts in Tokyo, known as the sleepless city full of organized mayhem. The next stop is Kyoto, where the group will explore the smaller places of self-reflection and spartan zen of the ancient capital. The last stop is a deeper adventure into the “Pure Land” of Japan, the island region of Shikoku. The group will depart on a 3-4 day pilgrimage known as the “Shikoku henro (四国遍路)” or the “88 pilgrimage.” This is a historic Buddhist route established over 1,200 years ago. Plan to travel off the beaten path and immerse yourself in the Japanese culture. | |
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| Dog-HarmonyOur office pup, Chloe, passed her Therapy Patient Connections (TPC) therapy dog team evaluation administered by Nancy Bown, CPDT-KA and Founder of Dog-Harmony this summer! We’re looking forward to volunteering in Dog-Harmony’s therapy dog program with HCA Florida Healthcare and in children’s education programs. | |
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UPCOMING EVENTS |
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Fort Walton Beach, FL - Join Emerald Coast Public Relations Organization (ECPRO)’s next Lunch & Learn featuring guest speaker, Sarah McLaughlin, APR, who will speak about “Messages That Matter: Measuring Engagement, Results, & Perception.” Sabrina is the Owner & Executive Creative Director of 3125 Communications.
This presentation will provide an overview of the key considerations for measuring the impact of messaging in your communication efforts while offering practical tips and examples for engaging audiences, driving results and positively impacting brand perception. Engagement: The effectiveness of a message can be gauged by the level of audience engagement it generates. High engagement rates typically indicate that the message is resonating with the target audience and encouraging them to take action. Results: Ultimately, the goal of a PR or broader marketing message is to drive results such as donations, sales or lead generation. Monitoring these analytics can provide valuable insight into the impact of messaging on the bottom line. Perception: Messaging can also impact the way that customers perceive your brand. It's essential to measure how the messaging is affecting brand perception and whether it's aligning with the brand's values.
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Destin, FL - Destin Commons’ highly anticipated 12th Annual Smoke on the Coast BBQ Festival is coming back on September 30, and Dog-Harmony is participating once again - this time with BBQ partner, Christman Morgan of Schooley Mitchell. Join the nonprofit for an afternoon filled with mouthwatering BBQ and exciting family fun! |
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Wishing everyone a safe and happy Labor Day weekend! Thanks for spending your time with us to catch-up on the latest ELEVATED NEWS.
Until next month, |
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