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Beyond the Ballot: How Strategic Public Relations Builds an Informed Community

  • Greater Fort Walton Beach Chamber of Commerce 34 Miracle Strip Parkway Southeast Fort Walton Beach, FL, 32548 United States (map)

Unlocking Strategic Civic Communications

Getting an entire community to understand when, how, and why their vote matters requires more than standard announcements—it demands intentional, strategic public relations. Go behind the scenes with Okaloosa County Supervisor of Elections Paul Lux to explore how his office utilizes strategic communications, targeted outreach, and ongoing civic education to connect with voters during election cycles and year-round.

Key Takeaways for Communications Professionals

  • Navigating Complexity: Strategies for breaking down dense, regulatory information into clear, actionable public messaging.

  • Building Public Trust: Proven communications tactics to cut through media noise and foster transparency.

  • Audience Diversification: Methods for reaching broad demographics, from first-time youth voters to long-term residents.

  • Driving Action: How to craft campaign messaging that motivates community participation and civic pride.

Registration & Ticket Details

Advance ticket sales close Wednesday, October 7, 2026, at 11:55 PM. Walk-ins are welcome at the door on the day of the event (lunch not guaranteed for walk-ins).

  • ECPRO Members: $25

  • Guests / Non-Members: $40

  • Meeting Sponsorship: $100

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Emerald Coast Hispanic Heritage Festival 2026

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11th Annual Barktoberfest