Every organization has a story—but is anyone listening? Join Emerald Coast Public Relations Organization (ECPRO) on Tuesday, August 11, 2026, for an inspiring Lunch & Learn featuring award-winning public relations strategist Bobby Parker, founder of Parker Gene Creative.

In his presentation, "Once Upon a Time: Using Strategic Storytelling to Elevate Your Organization," Bobby will reveal how strategic storytelling can help organizations build trust, create emotional connections, strengthen their brands, and inspire people to take action. Through real-world case studies, neuroscience-backed insights, and award-winning campaign examples, you'll discover why stories leave a lasting impression long after facts and statistics are forgotten.

Whether you work in public relations, marketing, communications, fundraising, or community engagement, you'll leave with practical strategies you can put to work immediately. Learn how to uncover compelling stories within your organization, craft messages that resonate, create stronger calls to action, repurpose content across multiple platforms, and measure the impact of your storytelling efforts. Don't miss this opportunity to learn from one of Northwest Florida's leading communications professionals and elevate the way you connect with your audiences. 

Get Tickets

The event will be held in the meeting room at the Greater Fort Walton Beach Chamber of Commerce.

Advance ticket sales end on Wednesday, August 5, 2026, at 11:55 p.m., but you can still attend the Lunch & Learn as a walk-in! Please note that lunch is not guaranteed, and payment will be collected at the door. Don't miss this opportunity to learn, network, and invest in your professional growth.

Ticket prices: Meeting Sponsor is $100; Guests (those who are not currently members of ECPRO) are $40; and ECPRO Members (dues paid) are $25.