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A Case Study in Success: How to Turn Strategy into an Award-Winning PR Campaign

  • Greater Fort Walton Beach Chamber of Commerce 34 Miracle Strip Parkway Southeast Fort Walton Beach, FL, 32548 United States (map)

Join Emerald Coast Public Relations Organization (ECPRO) on January 13, 2026, for a dynamic Lunch & Learn featuring Melissa Watson, Executive Director of Marketing and Revenue Management for Sandestin Investments.

Melissa will walk us through the award-winning 2025 PR campaign—from early concept development to planning a high-impact, vendor-focused familiarization event, securing vendor buy-in, and executing a full-force PR strategy that ultimately earned a prestigious Visit Florida Flagler Award.

This case study offers an inside look at how thoughtful planning, collaboration, and strategic storytelling can come full circle to deliver measurable, award-worthy results.

Get Tickets

Advance ticket sales end on January 8 at 11:55 p.m., but you can still attend the Lunch & Learn as a walk-in! Please note that lunch is not guaranteed, and payment will be collected at the door.

Register
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