A Case Study in Success: How to Turn Strategy into an Award-Winning PR Campaign

Tuesday, January 13, 2026
11:30 AM 1:00 PM

Greater Fort Walton Beach Chamber of Commerce 34 Miracle Strip Parkway Southeast Fort Walton Beach, FL, 32548 United States (map)

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Join Emerald Coast Public Relations Organization (ECPRO) on January 13, 2026, for a dynamic Lunch & Learn featuring Melissa Watson, Executive Director of Marketing and Revenue Management for Sandestin Investments.

Melissa will walk us through the award-winning 2025 PR campaign—from early concept development to planning a high-impact, vendor-focused familiarization event, securing vendor buy-in, and executing a full-force PR strategy that ultimately earned a prestigious Visit Florida Flagler Award.

This case study offers an inside look at how thoughtful planning, collaboration, and strategic storytelling can come full circle to deliver measurable, award-worthy results.

Get Tickets

Advance ticket sales end on January 8 at 11:55 p.m., but you can still attend the Lunch & Learn as a walk-in! Please note that lunch is not guaranteed, and payment will be collected at the door.

New Year, New Headshots!

The New Year is a perfect time to refresh your professional headshot! Photographer Jerel Harris of Hotspotz Calendar is offering digital professional headshots for $25 before and after the ECPRO Lunch & Learn meeting on January 13.