A Cross-Functional PR Team Will Garner Big Wins

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BLOG 3 Important Reasons to Involve HR in PR CNN reported that a scarcity of talent was among one of the biggest human resources (HR) obstacles facing companies in 2021. According to the Labor Department, job openings reached 11 million in October of last year. Provided the widespread challenge of attracting and retaining talent, the need for collaboration between HR and public relations (PR) departments is more critical than ever. By including HR in a cross-functional PR team, your company can boost brand perception to attract and retain top talent through more effective, strategic communications campaigns. Read the Latest CLIENT HIGHLIGHTS Sand Dunes Real Estate Sit on the back porch in Laurel Grove in Sandestin, FL, and experience one of the most serene views of the first hole at The Raven Golf Club. The sunsets are absolutely amazing! 1371 Raven Run W. is a fabulous rental investment opportunity with 4 bedrooms and 3.5 baths in a sought-after location. Contact listing agent, Hope Walker-Morgan, to learn more or to schedule a visit! Contact Ester’s Fabric Art In a collaboration with fellow artist, Lorraine Sloan, Denise Nosal created a fabric representation of the iconic Seaside, FL Post Office. She even included two furry friends, Bud and Alley, from Bud & Alley’s Restaurant in dog-friendly Seaside! To commission your own, personalized fabric art, contact Denise below. Contact JC’s Gourmet What a beautiful charcuterie board with JC’s Poppin’ Pimento at Wine World! Stop by locations in Destin, Sandestin, or Watercolor to procure delicious charcuterie for your next party - or to just enjoy some darn good gourmet! PS - You can also ask Wine World to pair your charcuterie with JC’s Somethin’ Snappy, too! See Locations Baird Dental Business Concepts Is your career on the rocks because of work-related stress factors? If so, you are not alone. A survey by The Wealthy Dentist revealed that 87% of dentists in urban areas report they have dealt with burnout. Don’t let your valuable practice slip through your fingers! Take the first step with Sandy’s seminar, which will help you recognize the symptoms, make real changes, and learn how to rectify the issues. Learn More Beach Dog Aqua Therapy Buddha, a hydrotherapy swim client, celebrated his 14th birthday recently! He is a Chesapeake Bay retriever who loves to swim, and he signed up for aqua therapy as a low-impact exercise to help him recover from a knee injury that occurred playing fetch last year. Hydrotherapy is an activity that can prolong your senior dog’s quality of life. Learn More Robin’s Bikes & Fitness On a morning ride, Robin ran into a customer who bought two Specialized S-Works Kenevo SL e-bikes. This incredibly lightweight e-trail bike is “all tricked out with the absolute best components available including SRAM’s premiere AXS XX1 drivetrain, feature-packed FOX Factory suspension, and a… super tough Roval Traverse SL wheelset.” Congratulations and happy trails to fun adventures! Follow Robin Driftwood Adventure Treks Driftwood Adventure Treks is heading to a new dream destination for photography enthusiasts and foodies: Oaxaca. It is a city of delicious cuisine, natural wonders, UNESCO sites, vibrant streets, and Spanish colonial architecture. Driftwood has partnered with Tlayudona, which works with female artisans in Oaxaca. Designed to be hands-on with your camera, this trip will introduce you to the local artists’ way of life. Limited space available. Dates: November 9-16, 2022. Book Dog-Harmony On September 28, Dog-Harmony kicked off its therapy dog partnership with HCA Florida in Fort Walton Beach, FL. With a shortage of dog therapy teams in the northwest Florida area, Dog-Harmony offers complimentary evaluations of dog and human teams interested in determining if they’ve got what it takes. Your volunteer hours will be put to good use! Contact Aletha’s Legacy Founder, Zhalman Harris, recently returned from his latest trip to Liberia. He hosted a Grassroots Human Security Projects group from the Japanese embassy in Monrovia. They are evaluating a potential grant to fund part of a $163K capital campaign to add capacity for a senior high school to the existing Abedu-Bentsi School, which the non-profit remodeled during 2020-21. Get Involved UPCOMING EVENTS Watercolor, Fla. - On Saturday, October 15, JC’s Gourmet will be serving its delicious smoked Somethin’ Snappy and award-winning shrimp Chillin’ Ceviche from 1:00 - 4:00 p.m. during the sold-out Grand Tasting event in Cerulean Park. Miramar Beach, Fla. - Dog-Harmony presents the 7th Annual Barktoberfest, a canine trick-or-treating event, at Grand Park in Grand Boulevard at Sandestin on Thursday, October 27 from 4:30 p.m. to 6:30 p.m. Complete with libations, light bites sponsored by JC's Gourmet, spooky tunes, raffle prizes, and a silent auction, the event features a canine Halloween costume contest. A $15 donation per dog provides each participant a chance to win hair-raising prizes for best pet and parent Halloween costumes and professional photographs sponsored by Mills Photo Design. Judging for the best matching Halloween costumes will take place during the event with the prize-winning, ghostly duos announced at 6:15 p.m. ‘Mark’ Your Calendar St. Louis, MO - Inspired Life & Work, which offers comprehensive career and therapy services, is hosting its first Career Exploration workshop at its new office at 50 Crestwood Executive Center Suite 401 on Saturday, October 29 at 8:30 a.m. This one-day educational workshop explains the results of your career assessments, taken in advance of the workshop, so you can understand what you need for work to be satisfying. Whether you are just starting out in your career journey, transitioning from one field to another, or wanting to retire to something meaningful - the information you learn from this seminar is vital to making a good career decision based on your interests, skills, and personal style. You’ll leave the in-person workshop with ways to research your results and narrow down your choices so you can make the best career decision for you. To register, or to learn more, contact Glenda Sullentrup, who is a Licensed Professional Counselor and Master Career Counselor with 20 years of experience in a variety of settings. Contact Glenda HUMOR Have a great rest of your weekend! All the best, Christie Solomon, MBA