The Elevated Read
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Make Art, Not Content
Big tech may be sinking deeper into internet ‘enshittification,’ but not every platform is following that path. Patreon CEO Jack Conte argues that the internet can still be a place where creativity, community, and genuine human connection come first. By designing algorithms that fund art - not ads - and keeping humans, not engagement traps, in control, platforms can provide a healthier digital ecosystem.
When Humor is an Effective Tool in Crisis Communications
Humor can be useful in crisis communications - but only in certain situations. In the Journal of Interactive Marketing, researchers defined two types of negative events: defensible and indefensible. The researchers found that humor is only an effective tool in the context of defensible crises.
Personal Branding is a Self-Investment
The resources you invest in developing your individual brand yield opportunities for personal and professional growth. Learn four reasons why it’s worth the investment to develop a successful personal brand.
When Your Authentic Self at Work is Inappropriate
Contrary to popular thought, the Economist recently argued that "no one should actually bring their whole selves to work. People are a melange of traits, [many of which] should be kept well away from the workplace." A recent Below Deck Sailing episode provides a humorous reminder of why our colleagues don’t need to know about our authentic Friday night selves.