The Elevated Read
Explore our blog for valuable insights on marketing, public relations, websites, and AI search for small businesses, nonprofits, and creatives—designed to elevate your business. Subscribe to ELEVATED NEWS for featured articles in our award-winning monthly newsletter.
Overcoming Enshittification
Digital platforms that once helped small businesses thrive have become cluttered, noisy, and profit-driven — or what Cory Doctorow calls ‘enshittified.’ But small business owners who give a damn aren’t powerless. Discover practical digital strategies to cut through the noise and keep your marketing authentic, sustainable, and human.
Secrets to a Sustainable Website: Keep it Evergreen
Websites are ecosystems that need continual updates to remain relevant and convey the right messaging that supports an evolving brand. To keep a website evergreen, organizations should consistently focus on two key areas: content and design.
7 Tips to Improve Your Instagram Reels
Businesses and brands can leverage Instagram Reels to reach their target audience in greater numbers than they might otherwise with static picture posts. We provide seven pieces of advice for business owners to increase the exposure of their Instagram reels.
Now That You’ve Optimized Your Site - Measure It
Now that you've published and optimized your website, it's time to submit your sitemap for indexing and to track your site's traffic.