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Explore our collection of articles to discover valuable insights on business management, public relations, and digital marketing—all designed to elevate your business to the next level. You can subscribe to ELEVATED NEWS to stay ahead with updates on our latest content!
When Humor is an Effective Tool in Crisis Communications
Humor can be useful in crisis communications - but only in certain situations. In the Journal of Interactive Marketing, researchers defined two types of negative events: defensible and indefensible. The researchers found that humor is only an effective tool in the context of defensible crises.
Communication Planning for a Crisis
Every organization needs a Crisis Leadership Team - a key component of effective risk management - made up of the organization’s most capable leaders. A crisis communications strategy is a critical component of an organization’s overall crisis management plan.
Employ These 10 SEO Tactics to Improve Brand Reputation
Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management. Learn 10 SEO techniques to assist in proactively building and maintaining a positive brand reputation.
Proactive Crisis Management in 10 Steps
Although predicting a true crisis is nearly impossible, you can mitigate its consequences with a proactive, forward-looking crisis management plan. Consider these 10 steps as a checklist in your crisis management plan.