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The Art of Win-Win Negotiation
Mergers & Acquisitions, Brand Management Christie Solomon Mergers & Acquisitions, Brand Management Christie Solomon

The Art of Win-Win Negotiation

Negotiation is an activity that everyone performs, sometimes daily. Two or more parties negotiate because there is a conflict of interest (or interdependent goals) - and the parties believe they can get a better deal negotiating than by simply taking what the other side will give them. We provide five strategies to achieve a win-win outcome in any negotiation.

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