A scarcity of talent was one of the biggest human resources (HR) obstacles companies faced in 2021. The widespread challenge of attracting and retaining talent emphasizes the need for collaboration between HR and public relations (PR) departments.

When you receive a phone call and continue working on your current project, you’re probably not doing either activity very well. Successful monotasking, or focusing on one task at a time, requires you to ignore the myriad of distractions around you.

Ikigai is the Japanese word that means your purpose for living, or the reason to get up in the morning. According to the Japanese, everyone has an ikigai - you just need to be patient enough to find it.

Businesses and brands can leverage Instagram Reels to reach their target audience in greater numbers than they might otherwise with static picture posts. We provide seven pieces of advice for business owners to increase the exposure of their Instagram reels.

Contrary to popular thought, the Economist recently argued that "no one should actually bring their whole selves to work. People are a melange of traits, [many of which] should be kept well away from the workplace." A recent Below Deck Sailing episode provides a humorous reminder of why our colleagues don’t need to know about our authentic Friday night selves.

The Suri are a self-sufficient, agro-pastoral people rich in land and traditions in the southern Omo Valley of Ethiopia. After a recent trek through Suri land, I realized that the women are the hardest-working members of the tribe and serve as a subtle example of strong leadership.

If you feel overwhelmed by website analytics, you’re not alone. This article compares Google Analytics, as the largest analytics platform, to Squarespace Analytics, a popular website builder.

Our five incredible Wintergreen Canadian Inuit dogs were friendly, loving, and docile, but when pulling the sled on the trail, they became determined machines focused on one thing: Pulling. These working dogs demonstrated remarkable leadership and teamwork.

Although predicting a true crisis is nearly impossible, you can mitigate its consequences with a proactive, forward-looking crisis management plan. Consider these 10 steps as a checklist in your crisis management plan.

Once you identify your target audience, you must create content that resonates with them at the right time on the right social channel. (Yes, a marketer's job is tough!) Small businesses can employ low-cost cause marketing strategies to differentiate themselves from the competition.

Domain authority is a useful metric to indicate a site's search engine optimization strength. So, what is SEO? And to what metrics do you, as a marketing agency or small business owner, pay attention?

Long-tail keywords offer an opportunity to improve your site’s SEO for specific market niches. Identifying your company’s strategic long-tail keywords, which should complement your selection of ‘seed’ keywords, may offer a quicker return on your digital marketing investments.

Have you been hit by the professional burnout bus? Learn to identify the causes and symptoms of burnout and take action with five practical steps to bring your creative side back to life.

Every business, whether product or service-oriented, has experienced the impact of limited product or component availability and long lead times. Now is the time, more than ever, to rethink sourcing, stocking, and sales strategies.

Companies that intentionally pursue a more diverse, equitable, and inclusive (DEI) culture are more resilient in times of crisis. These companies tend to be more proactive in responding to change, often minimizing or avoiding a crisis altogether.

Good digital asset management practices both protect you and allow you to leverage what makes your brand and business unique.

Recently, I came across a business card I saved from my very first, real career job out of college at the International Institute of St. Louis. The colleagues, volunteers, refugees, and immigrants with whom I worked at the International Institute more than a decade ago are the ones who inspired me to take a plunge and start ELEVATE NEXT.

Small business owners often struggle with limited resources and with deciding how best to use their cash flow. Read the results of the survey we designed to evaluate the most pressing challenges - or pain points - facing small businesses.

Develop partnerships with influencers that share your brand's values and ideals. Which type of influencers are right for your business?

Great content marketing adds value to your target audience(s). Dog-Harmony's lifestyle publication launch is a perfect example.