Humor can be useful in crisis communications - but only in certain situations. In the Journal of Interactive Marketing, researchers defined two types of negative events: defensible and indefensible. The researchers found that humor is only an effective tool in the context of defensible crises.

Both small businesses and nonprofits alike should be leveraging their websites as a passive source of income.

Developing a quality blog, or a collection of articles that are relevant to your brand and create value for your audience, can offer an organization six opportunities to grow.

Many agencies provide several types of marketing services, which could be as broad in scope as redefining a company’s overall marketing strategy or as narrowly focused as the review of a set of marketing analytics. Learn why outsourced marketing is a strategic advantage and how to structure an ideal partnership with a marketing agency.

Sustainable procurement, as an ethical business practice, supports human rights, reduces carbon footprints, and benefits local communities.

Websites are ecosystems that need continual updates to remain relevant and convey the right messaging that supports an evolving brand. To keep a website evergreen, organizations should consistently focus on two key areas: content and design.

True resilience means being able to persevere despite experiencing failure, volatility, or periods of uncertainty. Demonstrating flexibility, optimism, emotional agility, and strong problem-solving skills, truly resilient individuals survive and learn from their setbacks. The antifragile, however, not only survive but thrive because of failure and adversity.

Every organization needs a Crisis Leadership Team - a key component of effective risk management - made up of the organization’s most capable leaders. A crisis communications strategy is a critical component of an organization’s overall crisis management plan.

Communication skills are essential for leaders to have in their toolkit. Consider the five Cs of effective communication to ensure your messaging hits the mark and motivates your team.

Incorporating user-generated content in social media campaigns can effectively help brands build trust, increase engagement, and create a more authentic connection with their customers.

Direct competition is no longer the main factor a business should consider critical to remaining relevant. A brand’s business strategy must continuously evolve to compete across industries on the basis of customer experience.

Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management. Learn 10 SEO techniques to assist in proactively building and maintaining a positive brand reputation.

Personal branding is an investment in yourself. The time, energy, and currency you put into developing your brand result in growth opportunities, both personally and professionally. Learn four reasons why it’s worth the investment to develop a successful personal brand.

Live a life of travel and excitement by becoming a digital nomad. Almost half of digital nomads are millennials, but this lifestyle is desirable to workers of all ages.

Don’t fall into the procrastination paralysis cycle. Learn four strategies you can implement to eliminate the mental roadblock to project completion.

A scarcity of talent was one of the biggest human resources (HR) obstacles companies faced in 2021. The widespread challenge of attracting and retaining talent emphasizes the need for collaboration between HR and public relations (PR) departments.

When you receive a phone call and continue working on your current project, you’re probably not doing either activity very well. Successful monotasking, or focusing on one task at a time, requires you to ignore the myriad of distractions around you.

Ikigai is the Japanese word that means your purpose for living, or the reason to get up in the morning. According to the Japanese, everyone has an ikigai - you just need to be patient enough to find it.

Businesses and brands can leverage Instagram reels to reach their target audience in larger numbers than they may otherwise with regular picture posts. We provide seven pieces of advice for business owners to increase the exposure of their Instagram reels.

Contrary to popular thought, the Economist recently argued that "no one should actually bring their whole selves to work. People are a melange of traits, [many of which] should be kept well away from the workplace." A recent Below Deck Sailing episode provides a humorous reminder of why our colleagues don’t need to know about our authentic Friday night selves.