We’re approaching that often daunting time of year for setting annual goals. Whether it’s a financial forecast or a New Year’s resolution, set achievable yet challenging goals and milestones. Get SMARTER in your goal-setting process by anticipating roadblocks and detours on your path to achievement. 

Negotiation is an activity that everyone performs, sometimes daily. Two or more parties negotiate because there is a conflict of interest, and the parties believe they can get a better deal negotiating than by simply taking what the other side will give them. We provide five strategies to achieve a win-win outcome in any negotiation.

Humor can be useful in crisis communications - but only in certain situations. In the Journal of Interactive Marketing, researchers defined two types of negative events: defensible and indefensible. The researchers found that humor is only an effective tool in the context of defensible crises.

Both small businesses and nonprofits alike should be leveraging their websites as a passive source of income.

Developing a quality blog, or a collection of articles that are relevant to your brand and create value for your audience, can offer an organization six opportunities to grow.

Many agencies provide several types of marketing services, which could be as broad in scope as redefining a company’s overall marketing strategy or as narrowly focused as the review of a set of marketing analytics. Learn why outsourced marketing is a strategic advantage and how to structure an ideal partnership with a marketing agency.

Sustainable procurement, as an ethical business practice, supports human rights, reduces carbon footprints, and benefits local communities.

Websites are ecosystems that need continual updates to remain relevant and convey the right messaging that supports an evolving brand. To keep a website evergreen, organizations should consistently focus on two key areas: content and design.

True resilience means being able to persevere despite experiencing failure, volatility, or periods of uncertainty. Demonstrating flexibility, optimism, emotional agility, and strong problem-solving skills, truly resilient individuals survive and learn from their setbacks. The antifragile, however, not only survive but thrive because of failure and adversity.

Every organization needs a Crisis Leadership Team - a key component of effective risk management - made up of the organization’s most capable leaders. A crisis communications strategy is a critical component of an organization’s overall crisis management plan.

Communication skills are essential for leaders to have in their toolkit. Consider the five Cs of effective communication to ensure your messaging hits the mark and motivates your team.

Incorporating user-generated content in social media campaigns can effectively help brands build trust, increase engagement, and create a more authentic connection with their customers.

Direct competition is no longer the main factor a business should consider critical to remaining relevant. A brand’s business strategy must continuously evolve to compete across industries on the basis of customer experience.

Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management. Learn 10 SEO techniques to assist in proactively building and maintaining a positive brand reputation.

Personal branding is an investment in yourself. The time, energy, and currency you put into developing your brand result in growth opportunities, both personally and professionally. Learn four reasons why it’s worth the investment to develop a successful personal brand.

Live a life of travel and excitement by becoming a digital nomad. Almost half of digital nomads are millennials, but this lifestyle is desirable to workers of all ages.

Don’t fall into the procrastination paralysis cycle. Learn four strategies you can implement to eliminate the mental roadblock to project completion.

A scarcity of talent was one of the biggest human resources (HR) obstacles companies faced in 2021. The widespread challenge of attracting and retaining talent emphasizes the need for collaboration between HR and public relations (PR) departments.

When you receive a phone call and continue working on your current project, you’re probably not doing either activity very well. Successful monotasking, or focusing on one task at a time, requires you to ignore the myriad of distractions around you.

Ikigai is the Japanese word that means your purpose for living, or the reason to get up in the morning. According to the Japanese, everyone has an ikigai - you just need to be patient enough to find it.