The Elevated Read
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What the Moon Taught Us About Earth
When NASA's Artemis II splashed down in the Pacific, I watched the scene unfold with awe from a restaurant in the Florida Keys with fellow patrons. The crew brought back more than mission data — they brought back a reminder that humility, shared purpose, and choosing each other never goes out of style.
Make Art, Not Content
Big tech may be sinking deeper into internet ‘enshittification,’ but not every platform is following that path. Patreon CEO Jack Conte argues that the internet can still be a place where creativity, community, and genuine human connection come first. By designing algorithms that fund art - not ads - and keeping humans, not engagement traps, in control, platforms can provide a healthier digital ecosystem.
Elevating Labor Day: Rest, Recognize, and Rethink the Future of Work
Labor Day marks the unofficial end of summer, symbolized by backyard barbecues and beach trips. Beyond the holiday sales and seasonal farewells on the beach, the federal holiday holds a deeper significance: it serves as a day to honor the invaluable contributions and rights of American workers.
The Community Advantage: How Brands That Connect Win
Building an online community transforms one-time buyers into loyal advocates, creating a ripple effect of engagement, trust, and increased visibility.
Marketing to Make Your Audience Happier
Who knew that paid advertising could make us unhappy? Or that only 50% of the people surveyed trusted the advertisements they saw, read, or heard? Business owners should focus on earned and shared media as a cost-effective, long-term marketing strategy that builds trust and makes their audience happier.
The Merits of Monotasking
When you receive a phone call and continue working on your current project, you’re probably not doing either activity very well. Successful monotasking, or focusing on one task at a time, requires you to ignore the myriad of distractions around you.