Christie Solomon 10/21/25 Christie Solomon 10/21/25

Overcoming Enshittification

Digital platforms that once helped small businesses thrive have become cluttered, noisy, and profit-driven — or what Cory Doctorow calls ‘enshittified.’ But small business owners who give a damn aren’t powerless. Discover practical digital strategies to cut through the noise and keep your marketing authentic, sustainable, and human.

Dalip Jaggi 11/21/24 Dalip Jaggi 11/21/24

To Build or Buy: The Software Dilemma Businesses Face

When equipping your business with the right software, the decision to build a custom solution or buy an off-the-shelf product can feel like a high-stakes choice. Owners must evaluate critical factors — budget, timelines, technical expertise, and long-term goals — to navigate this pivotal decision and ensure their software strategy aligns with business objectives.

Christie Solomon 11/8/21 Christie Solomon 11/8/21

Manage Your Digital Assets to Maximize Company Value

Good digital asset management practices both protect you and allow you to leverage what makes your brand and business unique.

Christie Solomon 9/19/21 Christie Solomon 9/19/21

Survey Results Highlight the Top 6 Challenges for Small Businesses

Small business owners often struggle with limited resources and their decisions on how best to use their cash flow. Read the results of the survey we designed to evaluate the most pressing challenges - or pain points - facing small businesses.

Christie Solomon 8/22/21 Christie Solomon 8/22/21

6 Tips for Finding the Right Influencer for your Business & Brand

Develop partnerships with influencers that share your brand's values and ideals. Which type of influencers are right for your business?

Christie Solomon 5/23/21 Christie Solomon 5/23/21

Now That You’ve Optimized Your Site - Measure It

Now that you've published and optimized your website, it's time to submit your sitemap for indexing and track the traffic to your site.

Christie Solomon 4/22/21 Christie Solomon 4/22/21

5 Digital Marketing Tips to ELEVATE Your Site’s SEO Organically

SEO is not an overnight process. Concentrate on five essential digital marketing strategies to enhance your website’s SEO and engage your target audience's interest.

Christie Solomon 3/3/21 Christie Solomon 3/3/21

Navigating the Due Diligence Process: What Should You Expect?

Due diligence is about confirming the risks and assessing the degree of risk for an acquiring company during the acquisition process. The due diligence (DD) phase is the last part of the negotiation process – usually, the toughest part - between the buyer and seller.