The Elevated Read
Explore our blog for valuable insights on marketing, public relations, websites, and AI search for small businesses, nonprofits, and creatives—designed to elevate your business. Subscribe to ELEVATED NEWS for featured articles in our award-winning monthly newsletter.
Overcoming Enshittification
Digital platforms that once helped small businesses thrive have become cluttered, noisy, and profit-driven — or what Cory Doctorow calls ‘enshittified.’ But small business owners who give a damn aren’t powerless. Discover practical digital strategies to cut through the noise and keep your marketing authentic, sustainable, and human.
The Community Advantage: How Brands That Connect Win
Building an online community transforms one-time buyers into loyal advocates, creating a ripple effect of engagement, trust, and increased visibility.
Small Budget, Big Impact: How the Right Website Pays for Itself
A great website is an investment—but it doesn’t have to be made all at once. For smaller organizations, building a site in stages is a smart, scalable strategy that helps manage costs and delivers a quicker return on investment.
Why Content Marketing Matters for Your Business
If you’re a business owner or marketer, you’ve probably heard the phrase “Content is King” (or, in our case, Queen 👑). And it’s true—now more than ever. We provide six ways well-crafted content marketing can elevate your business.
Marketing to Make Your Audience Happier
Who knew that paid advertising could make us unhappy? Or that only 50% of the people surveyed trusted the advertisements they saw, read, or heard? Business owners should focus on earned and shared media as a cost-effective, long-term marketing strategy that builds trust and makes their audience happier.
Why Outsourcing Your Marketing Makes Sense
Many agencies offer a range of marketing services, from redefining a company’s overall marketing strategy to reviewing a set of marketing analytics. Learn why outsourced marketing is a strategic advantage and how to structure an ideal partnership with a marketing agency.
Leverage User-Generated Content to Improve Brand Engagement
Incorporating user-generated content into social media campaigns and website content can effectively help brands build trust, increase engagement, and foster a more authentic connection with their customers.
3 Important Reasons to Involve HR in PR
A scarcity of talent was one of the biggest human resources (HR) obstacles companies faced in 2021. The widespread challenge of attracting and retaining talent emphasizes the need for collaboration between HR and public relations (PR) departments.
Comparing Google & Squarespace Analytics
If you feel overwhelmed by website analytics, you’re not alone. This article compares Google Analytics, as the largest analytics platform, to Squarespace Analytics, a popular website builder.
6 Tips for Finding the Right Influencer for your Brand
Develop partnerships with influencers that share your brand's values and ideals. Which type of influencers are right for your business?
Dog-Harmony Lifestyle: A Case Study in Effective Content Marketing
Great content marketing adds value to your target audience(s). Dog-Harmony's lifestyle publication launch is a perfect example.
Achieve Your Public Relations Goals Through Effective Storytelling
A coherent PR strategy to communicate your company's unique story, backed by real structure and measurement, will yield the highest impact on your bottom line.
Now That You’ve Optimized Your Site - Measure It
Now that you've published and optimized your website, it's time to submit your sitemap for indexing and to track your site's traffic.
5 Digital Marketing Tips to ELEVATE Your Site’s SEO Organically
SEO is not an overnight process. Concentrate on five essential digital marketing strategies to enhance your website’s SEO and engage your target audience’s interest.
Boost Your Social Media Presence by Using the Best Instagram Hashtags
One of the most frequently asked questions we receive is: Which hashtags should I include in my Instagram posts?
Positioning Your Business for Sale: What Privately Held Companies Often Overlook
To defend your company’s valuation and successfully position it for sale, you must prepare eight key areas of your internal reporting.
Protect Your Brand: Cross-Promote Your Supply Chain Partners
The power of social media enables cross-promotion of your suppliers and customers, a win-win outcome with minimal investment for both parties.
Does Your Business Have a Copycat?
Some say that copycatting is the best form of flattery. In business, as in life, imitation is an annoying reality.