Who knew that paid advertising could make us unhappy? Or that only 50% of the people surveyed trusted the advertisements they saw, read, or heard? Business owners should focus on earned and shared media as a cost-effective, long-term marketing strategy that builds trust and makes their audience happier.

Humor can be useful in crisis communications - but only in certain situations. In the Journal of Interactive Marketing, researchers defined two types of negative events: defensible and indefensible. The researchers found that humor is only an effective tool in the context of defensible crises.

Many agencies provide several types of marketing services, which could be as broad in scope as redefining a company’s overall marketing strategy or as narrowly focused as the review of a set of marketing analytics. Learn why outsourced marketing is a strategic advantage and how to structure an ideal partnership with a marketing agency.

Every organization needs a Crisis Leadership Team - a key component of effective risk management - made up of the organization’s most capable leaders. A crisis communications strategy is a critical component of an organization’s overall crisis management plan.

Communication skills are essential for leaders to have in their toolkit. Consider the five Cs of effective communication to ensure your messaging hits the mark and motivates your team.

Incorporating user-generated content in social media campaigns can effectively help brands build trust, increase engagement, and create a more authentic connection with their customers.

Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management. Learn 10 SEO techniques to assist in proactively building and maintaining a positive brand reputation.

Personal branding is an investment in yourself. The time, energy, and currency you put into developing your brand result in growth opportunities, both personally and professionally. Learn four reasons why it’s worth the investment to develop a successful personal brand.

A scarcity of talent was one of the biggest human resources (HR) obstacles companies faced in 2021. The widespread challenge of attracting and retaining talent emphasizes the need for collaboration between HR and public relations (PR) departments.

Although predicting a true crisis is nearly impossible, you can mitigate its consequences with a proactive, forward-looking crisis management plan. Consider these 10 steps as a checklist in your crisis management plan.

Once you identify your target audience, you must create content that resonates with them at the right time in the right social channel. (Yes, a marketer's job is tough!) Small businesses can employ low-cost cause marketing strategies to differentiate themselves from the competition.

Small business owners often struggle with limited resources and their decisions on how best to use their cash flow. Read the results of the survey we designed to evaluate the most pressing challenges - or pain points - facing small businesses.

Develop partnerships with influencers that share your brand's values and ideals. Which type of influencers are right for your business?

Great content marketing adds value to your target audience(s). Dog-Harmony's lifestyle publication launch is a perfect example.

A coherent public relations strategy to communicate your company's unique story will yield the highest impact on your bottom line.

Now that you've published and optimized your website, it's time to submit your sitemap for indexing and track the traffic to your site.

SEO is not an overnight process. Concentrate on five essential digital marketing strategies to enhance your website’s SEO and engage your target audience's interest.

One of the most frequently asked questions we receive is: Which hashtags should I include in my Instagram posts?

Intentionally build a network and company culture of creativity and inclusion. Ensure that there is no room for bullies at YOUR company.

The power of social media enables cross-promotion of your suppliers and customers, a win-win outcome with minimal investment for both parties.