Christie Solomon 10/21/25 Christie Solomon 10/21/25

Overcoming Enshittification

Digital platforms that once helped small businesses thrive have become cluttered, noisy, and profit-driven — or what Cory Doctorow calls ‘enshittified.’ But small business owners who give a damn aren’t powerless. Discover practical digital strategies to cut through the noise and keep your marketing authentic, sustainable, and human.

Chris Bretschger 6/25/25 Chris Bretschger 6/25/25

The Community Advantage: How Brands That Connect Win

Building an online community transforms one-time buyers into loyal advocates, creating a ripple effect of engagement, trust, and increased visibility.

Christie Solomon 7/21/24 Christie Solomon 7/21/24

Improve Local Search Visibility with a Google Business Profile

Establishing a Google Business Profile is critical to your company website’s local search engine optimization (SEO) strategy. An up-to-date Business Profile with a steady stream of highly rated reviews delivers a boost to your website’s ranking in local search results.

Christie Solomon 9/17/23 Christie Solomon 9/17/23

When Humor is an Effective Tool in Crisis Communications

Humor can be useful in crisis communications - but only in certain situations. In the Journal of Interactive Marketing, researchers defined two types of negative events: defensible and indefensible. The researchers found that humor is only an effective tool in the context of defensible crises.

Christie Solomon 1/17/23 Christie Solomon 1/17/23

Leverage User-Generated Content to Improve Brand Engagement

Incorporating user-generated content in social media campaigns can effectively help brands build trust, increase engagement, and create a more authentic connection with their customers.

Joseph Schneider 12/7/22 Joseph Schneider 12/7/22

Employ These 10 SEO Tactics to Improve Brand Reputation

Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management. Learn 10 SEO techniques to assist in proactively building and maintaining a positive brand reputation.

Christie Solomon 6/29/22 Christie Solomon 6/29/22

7 Tips to Improve Your Instagram Reels

Businesses and brands can leverage Instagram reels to reach their target audience in larger numbers than they may otherwise with regular picture posts. We provide seven pieces of advice for business owners to increase the exposure of their Instagram reels.

Christie Solomon 8/22/21 Christie Solomon 8/22/21

6 Tips for Finding the Right Influencer for your Business & Brand

Develop partnerships with influencers that share your brand's values and ideals. Which type of influencers are right for your business?

Christie Solomon 7/11/21 Christie Solomon 7/11/21

Achieve Your Public Relations Goals Through Effective Storytelling

A coherent public relations strategy to communicate your company's unique story will yield the highest impact on your bottom line.

Christie Solomon 5/23/21 Christie Solomon 5/23/21

Now That You’ve Optimized Your Site - Measure It

Now that you've published and optimized your website, it's time to submit your sitemap for indexing and track the traffic to your site.

Christie Solomon 4/22/21 Christie Solomon 4/22/21

5 Digital Marketing Tips to ELEVATE Your Site’s SEO Organically

SEO is not an overnight process. Concentrate on five essential digital marketing strategies to enhance your website’s SEO and engage your target audience's interest.