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Find useful resources here on various business management, public relations, and digital marketing topics that will ELEVATE your business to the NEXT level. You can also sign-up for ELEVATED NEWS to be the first to receive news of our latest blogs.
When Humor is an Effective Tool in Crisis Communications
Humor can be useful in crisis communications - but only in certain situations. In the Journal of Interactive Marketing, researchers defined two types of negative events: defensible and indefensible. The researchers found that humor is only an effective tool in the context of defensible crises.
Leverage User-Generated Content to Improve Brand Engagement
Incorporating user-generated content (UGC) in social media campaigns can effectively help brands build trust, increase engagement, and create a more authentic connection with their customers.
Employ These 10 SEO Tactics to Improve Brand Reputation
Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management (ORM) for the marketing function. Learn 10 SEO techniques you can employ to assist in proactively building and maintaining a positive brand reputation.
7 Tips to Improve Your Instagram Reels
Businesses and brands can leverage Instagram reels to reach their target audience in larger numbers than they may otherwise with regular picture posts. Read the latest blog for 7 pieces of advice for business owners to increase the exposure of their Instagram reels.
6 Tips for Finding the Right Influencer for your Business & Brand
Develop partnerships with influencers that share your brand's values and ideals. Which type of influencers are right for your business?
Achieve Your Public Relations Goals Through Effective Storytelling
A coherent public relations strategy to communicate your company's unique story will yield the highest impact on your bottom line.
Now That You’ve Optimized Your Site - Measure It
Now that you've published and optimized your website, it's time to submit your sitemap for indexing and track the traffic to your site.
5 Digital Marketing Tips to ELEVATE Your Site’s SEO Organically
SEO doesn’t happen overnight. Focus on 5 key digital marketing tactics to boost your website’s SEO & capture your target market's interest.
Boost Your Social Media Presence by Using the BEST Instagram Hashtags
One of the most frequently asked questions we receive is: which hashtags should I include in my Instagram posts?
Protect Your Brand: Cross-Promote Your Supply Chain Partners
The power of social media makes cross-promotion of your suppliers and customers a win-win outcome with minimal investment for both parties.
Does Your Business Have a Copycat?
Some say that copycatting is the best form of flattery. In business, as in life, imitation is an annoying reality.
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