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Explore our collection of articles to discover valuable insights on business management, public relations, and digital marketing—all designed to elevate your business to the next level. You can subscribe to ELEVATED NEWS to stay ahead with updates on our latest content!

Culture, Marketing Christie Solomon Culture, Marketing Christie Solomon

Trust Your Instincts

Any customer-facing role is at risk of landing a toxic client. Business leaders and marketers must evaluate prospective customers as they would prospective employees during the hiring process. They should assess the individual's cultural fit and identify any undesirable personality traits or mannerisms that contradict their organization’s values and growth objectives.

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Marketing Christie Solomon Marketing Christie Solomon

Communication is Leadership

Communication skills are essential components of a leader’s toolkit. Consider the five Cs of effective communication to ensure your messaging hits the mark and motivates your team.

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Culture, Strategy Christie Solomon Culture, Strategy Christie Solomon

Sled Dogs Exemplify Leadership

Our five incredible Wintergreen Canadian Inuit dogs were friendly, loving, and docile, but when pulling the sled on the trail, they became determined machines focused on one thing: Pulling. These working dogs demonstrated remarkable leadership and teamwork.

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Culture Christie Solomon Culture Christie Solomon

The Origins of ELEVATE NEXT

Recently, I came across a business card I saved from my very first, real career job out of college at the International Institute of St. Louis. The colleagues, volunteers, refugees, and immigrants with whom I worked at the International Institute more than a decade ago are the ones who inspired me to take a plunge and start ELEVATE NEXT.

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