If you’re a business owner or marketer, you’ve probably heard the phrase “Content is King” (or, in our case, Queen 👑). And it’s true—now more than ever. We provide six ways well-crafted content marketing can elevate your business.

For marketers and business owners with an innate sense of their target market and audience, pinpointing their ideal customer isn’t always straightforward. To simplify the process, they should examine their existing customer base and answer the basic questions: who, what, when, where, why, and how.

On a liveaboard scuba diving trip in the Bahamas, Captain Tim explained the standard two-way radio protocols he encouraged his crew to utilize. Radio communication etiquette has application in any professional land- or sea-based setting.

Who knew that paid advertising could make us unhappy? Or that only 50% of the people surveyed trusted the advertisements they saw, read, or heard? Business owners should focus on earned and shared media as a cost-effective, long-term marketing strategy that builds trust and makes their audience happier.

Humor can be useful in crisis communications - but only in certain situations. In the Journal of Interactive Marketing, researchers defined two types of negative events: defensible and indefensible. The researchers found that humor is only an effective tool in the context of defensible crises.

Every organization needs a Crisis Leadership Team - a key component of effective risk management - made up of the organization’s most capable leaders. A crisis communications strategy is a critical component of an organization’s overall crisis management plan.

Communication skills are essential for leaders to have in their toolkit. Consider the five Cs of effective communication to ensure your messaging hits the mark and motivates your team.

Personal branding is an investment in yourself. The time, energy, and currency you put into developing your brand result in growth opportunities, both personally and professionally. Learn four reasons why it’s worth the investment to develop a successful personal brand.

A scarcity of talent was one of the biggest human resources (HR) obstacles companies faced in 2021. The widespread challenge of attracting and retaining talent emphasizes the need for collaboration between HR and public relations (PR) departments.

When you receive a phone call and continue working on your current project, you’re probably not doing either activity very well. Successful monotasking, or focusing on one task at a time, requires you to ignore the myriad of distractions around you.

Although predicting a true crisis is nearly impossible, you can mitigate its consequences with a proactive, forward-looking crisis management plan. Consider these 10 steps as a checklist in your crisis management plan.

Develop partnerships with influencers that share your brand's values and ideals. Which type of influencers are right for your business?

A coherent public relations strategy to communicate your company's unique story will yield the highest impact on your bottom line.

One of the top traits to look for in colleagues is listening skills. A good listener is skilled at active listening. Why?

Now that you've published and optimized your website, it's time to submit your sitemap for indexing and track the traffic to your site.

SEO is not an overnight process. Concentrate on five essential digital marketing strategies to enhance your website’s SEO and engage your target audience's interest.

One of the most frequently asked questions we receive is: Which hashtags should I include in my Instagram posts?

Intentionally build a network and company culture of creativity and inclusion. Ensure that there is no room for bullies at YOUR company.

To defend your valuation of your company and successfully position it for sale, you must prepare eight key areas of your internal reporting.

The power of social media enables cross-promotion of your suppliers and customers, a win-win outcome with minimal investment for both parties.