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Find useful resources here on various business management, public relations, and digital marketing topics that will ELEVATE your business to the NEXT level. You can also sign-up for ELEVATED NEWS to be the first to receive news of our latest blogs.
Marketing to Make Your Audience Happier
Who knew that paid advertising could make us unhappy? Or that only 50% of the people surveyed trusted the advertisements they saw, read, or heard? Business owners should focus on earned and shared media as a cost-effective, long-term marketing strategy that builds trust and makes their audience happier.
When Humor is an Effective Tool in Crisis Communications
Humor can be useful in crisis communications - but only in certain situations. In the Journal of Interactive Marketing, researchers defined two types of negative events: defensible and indefensible. The researchers found that humor is only an effective tool in the context of defensible crises.
Communication Planning for a Crisis
Every organization needs a Crisis Leadership Team - a key component of effective risk management - made up of the organization’s most capable leaders. A crisis communications strategy is a critical component of an organization’s overall crisis management plan.
Communication is Leadership
Communication skills are essential for leaders to have in their tool kit. Consider five Cs of effective communication to ensure your messaging hits the mark and motivates your team.
Personal Branding is a Self-Investment
Personal branding is an investment in yourself. The time, energy, and currency you put into developing your brand results in opportunities for growth - both personally and professionally. Learn four reasons why it’s worth the investment to develop a successful personal brand.
3 Important Reasons to Involve HR in PR
CNN reported that a scarcity of talent was among one of the biggest human resources (HR) obstacles companies faced in 2021. Job openings reached an estimated 11 million in October of that year. Given the widespread challenge of attracting and retaining talent, the need for collaboration between HR and public relations (PR) departments is more necessary than ever.
The Merits of Monotasking
When you receive a phone call and continue working on your current project, you’re probably not doing either activity very well. Successful monotasking, or focusing on one task at a time, requires you to ignore the myriad of distractions around you.
Proactive Crisis Management in 10 Steps
Although predicting a true crisis is nearly impossible, you can mitigate the consequences of one with a proactive, forward-looking crisis management plan. Consider these 10 steps as a checklist in your crisis management plan, which includes planning for: crisis communications, business continuity, and disaster recovery for IT systems.
6 Tips for Finding the Right Influencer for your Business & Brand
Develop partnerships with influencers that share your brand's values and ideals. Which type of influencers are right for your business?
Achieve Your Public Relations Goals Through Effective Storytelling
A coherent public relations strategy to communicate your company's unique story will yield the highest impact on your bottom line.
Active Listeners Can Change the World
One of the top traits to look for in colleagues is listening skills. A good listener is skilled at active listening. Why?
Now That You’ve Optimized Your Site - Measure It
Now that you've published and optimized your website, it's time to submit your sitemap for indexing and track the traffic to your site.
5 Digital Marketing Tips to ELEVATE Your Site’s SEO Organically
SEO doesn’t happen overnight. Focus on 5 key digital marketing tactics to boost your website’s SEO & capture your target market's interest.
Boost Your Social Media Presence by Using the BEST Instagram Hashtags
One of the most frequently asked questions we receive is: which hashtags should I include in my Instagram posts?
Build a Culture of Creativity and Eliminate Bullies in the Workplace
Intentionally build a network and company culture of creativity and inclusion. Ensure that there is no room for bullies at YOUR company.
Positioning Your Business for Sale: What Privately Held Companies Often Overlook
To defend your valuation of your company and successfully position it for sale, you must prepare eight key areas of your internal reporting.
Protect Your Brand: Cross-Promote Your Supply Chain Partners
The power of social media makes cross-promotion of your suppliers and customers a win-win outcome with minimal investment for both parties.
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