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Explore our collection of articles to discover valuable insights on business management, public relations, and digital marketing—all designed to elevate your business to the next level. You can subscribe to ELEVATED NEWS to stay ahead with updates on our latest content!
Overcoming Enshittification
Digital platforms that once helped small businesses thrive have become cluttered, noisy, and profit-driven — or what Cory Doctorow calls ‘enshittified.’ But small business owners who give a damn aren’t powerless. Discover practical digital strategies to cut through the noise and keep your marketing authentic, sustainable, and human.
Small Budget, Big Impact: How the Right Website Pays for Itself
A great website is an investment—but it doesn’t have to be made all at once. For smaller organizations, building a site in stages is a smart, scalable strategy that helps manage costs and delivers a quicker return on investment.
Website Design for Podcasting Smarter
Podcasting is a powerful tool for building brand authority, connecting with audiences, and generating new business opportunities. To maximize its benefits, small business owners and podcasters must start by choosing the best host, which has strategic implications for a brand’s website design.
Improve Local Search Visibility with a Google Business Profile
Establishing a Google Business Profile is critical to your company website’s local search engine optimization (SEO) strategy. An up-to-date Business Profile with a steady stream of highly rated reviews delivers a boost to your website’s ranking in local search results.
Monetize Your Squarespace Website
Both small businesses and nonprofits alike should be leveraging their websites as a passive source of income.
Secrets to a Sustainable Website: Keep it Evergreen
Websites are ecosystems that need continual updates to remain relevant and convey the right messaging that supports an evolving brand. To keep a website evergreen, organizations should consistently focus on two key areas: content and design.
Employ These 10 SEO Tactics to Improve Brand Reputation
Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management. Learn 10 SEO techniques to assist in proactively building and maintaining a positive brand reputation.
Comparing Google & Squarespace Analytics
If you feel overwhelmed by website analytics, you’re not alone. This article compares Google Analytics, as the largest analytics platform, to Squarespace Analytics, a popular website builder (and one upon which we’ve focused).
Excelling in the Long-Tail Keyword SEO Game
Long-tail keywords offer an opportunity to improve your site’s SEO for specific market niches. Identifying your company’s strategic long-tail keywords, which should complement your selection of ‘seed’ keywords, may offer a quicker return on your digital marketing investments.
Manage Your Digital Assets to Maximize Company Value
Good digital asset management practices both protect you and allow you to leverage what makes your brand and business unique.
Survey Results Highlight the Top 6 Challenges for Small Businesses
Small business owners often struggle with limited resources and their decisions on how best to use their cash flow. Read the results of the survey we designed to evaluate the most pressing challenges - or pain points - facing small businesses.
Achieve Your Public Relations Goals Through Effective Storytelling
A coherent public relations strategy to communicate your company's unique story will yield the highest impact on your bottom line.
Now That You’ve Optimized Your Site - Measure It
Now that you've published and optimized your website, it's time to submit your sitemap for indexing and track the traffic to your site.
5 Digital Marketing Tips to ELEVATE Your Site’s SEO Organically
SEO is not an overnight process. Concentrate on five essential digital marketing strategies to enhance your website’s SEO and engage your target audience's interest.