Christie Solomon 2/17/22 Christie Solomon 2/17/22

Proactive Crisis Management in 10 Steps

Although predicting a true crisis is nearly impossible, you can mitigate its consequences with a proactive, forward-looking crisis management plan. Consider these 10 steps as a checklist in your crisis management plan.

Christie Solomon 1/20/22 Christie Solomon 1/20/22

Connect Your Brand to a Cause & Your Target Market

Once you identify your target audience, you must create content that resonates with them at the right time in the right social channel. (Yes, a marketer's job is tough!) Small businesses can employ low-cost cause marketing strategies to differentiate themselves from the competition.

Christie Solomon 1/12/22 Christie Solomon 1/12/22

Developing Domain Authority & Google Search Relevancy

Domain authority is a useful metric to indicate a site's search engine optimization strength. So, what is SEO? And to what metrics do you, as a marketing agency or small business owner, pay attention?

Christie Solomon 1/7/22 Christie Solomon 1/7/22

Excelling in the Long-Tail Keyword SEO Game

Long-tail keywords offer an opportunity to improve your site’s SEO for specific market niches. Identifying your company’s strategic long-tail keywords, which should complement your selection of ‘seed’ keywords, may offer a quicker return on your digital marketing investments.

Christie Solomon 12/27/21 Christie Solomon 12/27/21

Battle the Burnout Blues in 5 Steps

Have you been hit by the professional burnout bus? Learn to identify the causes and symptoms of burnout and take action with five practical steps to bring your creative side back to life.

Christie Solomon 12/10/21 Christie Solomon 12/10/21

Best Practices for Keeping Your Inventory ‘Evergreen’

Since the onset of the pandemic, we’ve experienced significant disruptions in the global supply chain. No business, whether product or service-oriented, has escaped the impact of limited products or component availability and long lead times. Now is the time, more than ever, to rethink sourcing, stocking, and sales strategies.

Christie Solomon 11/13/21 Christie Solomon 11/13/21

Diversity, Equity and Inclusion (DEI) Enhance Organizational Resilience

Companies that intentionally pursue a more diverse, equitable, and inclusive (DEI) culture are more prone to be resilient in times of crisis. These companies tend to be more proactive in responding to change, often minimizing or avoiding a crisis altogether.

Christie Solomon 11/8/21 Christie Solomon 11/8/21

Manage Your Digital Assets to Maximize Company Value

Good digital asset management practices both protect you and allow you to leverage what makes your brand and business unique.

Christie Solomon 9/28/21 Christie Solomon 9/28/21

The Origins of ELEVATE NEXT

Recently, I came across a business card I saved from my very first, real career job out of college at the International Institute of St. Louis. The colleagues, volunteers, refugees, and immigrants with whom I worked at the International Institute more than a decade ago are the ones who inspired me to take a plunge and start ELEVATE NEXT.

Christie Solomon 9/19/21 Christie Solomon 9/19/21

Survey Results Highlight the Top 6 Challenges for Small Businesses

Small business owners often struggle with limited resources and their decisions on how best to use their cash flow. Read the results of the survey we designed to evaluate the most pressing challenges - or pain points - facing small businesses.

Christie Solomon 8/22/21 Christie Solomon 8/22/21

6 Tips for Finding the Right Influencer for your Business & Brand

Develop partnerships with influencers that share your brand's values and ideals. Which type of influencers are right for your business?

Christie Solomon 7/29/21 Christie Solomon 7/29/21

Dog-Harmony Lifestyle: A Case Study in Effective Content Marketing

Great content marketing adds value to your target audience(s). Dog-Harmony's lifestyle publication launch is a perfect example.

Christie Solomon 7/11/21 Christie Solomon 7/11/21

Achieve Your Public Relations Goals Through Effective Storytelling

A coherent public relations strategy to communicate your company's unique story will yield the highest impact on your bottom line.

Christie Solomon 6/22/21 Christie Solomon 6/22/21

Extolling the Virtues of the Habitually Late

Leverage technology to reduce tardiness and reframe your view of others who are habitually late. They have virtuous traits your team needs.

Christie Solomon 6/15/21 Christie Solomon 6/15/21

Active Listeners Can Change the World

One of the top traits to look for in colleagues is listening skills. A good listener is skilled at active listening. Why?

Christie Solomon 5/23/21 Christie Solomon 5/23/21

Now That You’ve Optimized Your Site - Measure It

Now that you've published and optimized your website, it's time to submit your sitemap for indexing and track the traffic to your site.

Christie Solomon 4/22/21 Christie Solomon 4/22/21

5 Digital Marketing Tips to ELEVATE Your Site’s SEO Organically

SEO is not an overnight process. Concentrate on five essential digital marketing strategies to enhance your website’s SEO and engage your target audience's interest.

Christie Solomon 3/3/21 Christie Solomon 3/3/21

Navigating the Due Diligence Process: What Should You Expect?

Due diligence is about confirming the risks and assessing the degree of risk for an acquiring company during the acquisition process. The due diligence (DD) phase is the last part of the negotiation process – usually, the toughest part - between the buyer and seller.