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Explore our collection of articles to discover valuable insights on business management, public relations, and digital marketing—all designed to elevate your business to the next level. You can subscribe to ELEVATED NEWS to stay ahead with updates on our latest content!
Overcoming Enshittification
Digital platforms that once helped small businesses thrive have become cluttered, noisy, and profit-driven — or what Cory Doctorow calls ‘enshittified.’ But small business owners who give a damn aren’t powerless. Discover practical digital strategies to cut through the noise and keep your marketing authentic, sustainable, and human.
Small Budget, Big Impact: How the Right Website Pays for Itself
A great website is an investment—but it doesn’t have to be made all at once. For smaller organizations, building a site in stages is a smart, scalable strategy that helps manage costs and delivers a quicker return on investment.
Why Content Marketing Matters for Your Business
If you’re a business owner or marketer, you’ve probably heard the phrase “Content is King” (or, in our case, Queen 👑). And it’s true—now more than ever. We provide six ways well-crafted content marketing can elevate your business.
Improve Local Search Visibility with a Google Business Profile
Establishing a Google Business Profile is critical to your company website’s local search engine optimization (SEO) strategy. An up-to-date Business Profile with a steady stream of highly rated reviews delivers a boost to your website’s ranking in local search results.
Should You Let AI Bots Crawl Your Website?
Business owners are faced with a decision whether to allow ‘AI bots’ to crawl their website data. Because websites are a valuable digital asset that can enhance company value, businesses should carefully consider the opportunities and risks of exposing their data to AI bots.
Secrets to a Sustainable Website: Keep it Evergreen
Websites are ecosystems that need continual updates to remain relevant and convey the right messaging that supports an evolving brand. To keep a website evergreen, organizations should consistently focus on two key areas: content and design.
Employ These 10 SEO Tactics to Improve Brand Reputation
Traditional reputation management, which usually involves most organizational functions within a company, has evolved into a continual process of online reputation management. Learn 10 SEO techniques to assist in proactively building and maintaining a positive brand reputation.
Comparing Google & Squarespace Analytics
If you feel overwhelmed by website analytics, you’re not alone. This article compares Google Analytics, as the largest analytics platform, to Squarespace Analytics, a popular website builder (and one upon which we’ve focused).
Excelling in the Long-Tail Keyword SEO Game
Long-tail keywords offer an opportunity to improve your site’s SEO for specific market niches. Identifying your company’s strategic long-tail keywords, which should complement your selection of ‘seed’ keywords, may offer a quicker return on your digital marketing investments.
Now That You’ve Optimized Your Site - Measure It
Now that you've published and optimized your website, it's time to submit your sitemap for indexing and track the traffic to your site.
5 Digital Marketing Tips to ELEVATE Your Site’s SEO Organically
SEO is not an overnight process. Concentrate on five essential digital marketing strategies to enhance your website’s SEO and engage your target audience's interest.